RANKING & REVIEWS
BEST SEO PERTH
Where to Find a Great SEO Company Perth is Home To
SEO is complicated and includes several variables, which is why it’s difficult for a company to properly optimise web pages for search without help from an SEO specialist Perth may be home to.
A majority of Australians search online first before purchasing a product or service. Google is the main destination for those searches and over 90% of people never look further than page 1 of the search results.
How do you get your web page on page 1 of those searches? Through expert search engine optimisation (Australian spelling), commonly referred to as SEO.
AGS’ top ranking articles have become very popular with small, mid-sized, and large global organizations in Perth and other parts of Australia, and we often see queries from organizations asking about rankings of best SEO companies in Perth that can best meet their needs.
Top Ranking | Best SEO Company Perth
Finding the Best SEO Organization for Perth Companies
If you’ve been searching for the best SEO companies in Perth or the top Perth search engine optimisation, cheap SEO Perth offers, or SEO Perth prices for a comparison, you’ll be interested in reading further. In this ranking of the top SEO organizations in Perth, Australia, we’ve sought out the best search engine marketing Perth has to offer.
Each of the 10 SEO services in Perth on our list has an optimised ranking for its own website (illustrating SEO expertise). Each one also has a positive track record for getting clients visibility in pertinent search rankings to drive leads and sales.
Read on to see which SEO providers Perth offers you should consider for your digital marketing and lead generation needs.
An SEO consultant Perth offers will know exactly how to optimise for Google’s 200+ ranking signals that factor into the position a site holds for a certain keyword search. Improving SEO for a website can help drive more leads and sales organically as people search online.
Award Emblem: Top SEO Companies in Perth, Australia
See Also: The Top Digital Marketing Companies & Consultancies in Perth, Australia
Top 10 Best SEO Perth Company Options | Brief Comparison & Ranking
| SEO Services Perth | Ratings |
| Bonfire Digital PTY LTD | 5 |
| Bud Agency | 5 |
| Digital Meal | 5 |
| Distl | 5 |
| Museproject | 5 |
| MyOnlineGuy | 5 |
| PWD | 5 |
| Rank Perth SEO | 5 |
| SEO Perth Experts | 5 |
| White Chalk Road | 5 |
Table: Top 10 SEO Consultants Perth Offers | Above list is sorted by rating
Is SEO Still Relevant in 2021, 2022, and Beyond?
Search engine optimisation has been around since the early days of the internet as people were learning what “keywords” were. The internet was fast becoming a vast ecosystem and people needed a way to find what they were looking for amongst millions of websites.
Fast forward to over two decades later and SEO is still very much relevant. Any company offering SEO marketing Perth is home to will tell you that optimising for online searches is even more in demand now, as the internet has become more crowded.
SEO provides a way for companies to be found organically in online search results. Organic results can’t be purchased from Google, you have to earn them by having interesting and relevant content that’s optimised for the search ranking algorithms.
Keeping up with those algorithms (which are often updated) and helping companies appear to people searching for their types of products and services is what SEO companies in Perth do.
Businesses of all types seek out the expertise of a Perth SEO company because search engine optimisation is a key part of any marketing strategy if a company wants to succeed in today’s digital world.
Average SEO Perth Prices
One of the common questions that businesses looking for SEO companies in Perth ask is about pricing. Pricing can vary according to several factors. These include:
- Quality of the SEO services you receive
- How many keywords you want to be optimised for
- How many web pages you want to have ranked on Google
- The extent of other work you need, such as landing page optimisation
When searching for “SEO Perth Prices” you don’t always want to go with the lowest price you find. Cheap SEO Perth options might mean lower quality work.
When comparing different SEO services Perth is home to, you’ll want to understand exactly what is being offered because some cheaper SEO services might be doing the basics. While a more expensive firm might be doing much more work on your pages.
When searching for SEO Perth prices, you’ll also find some firms charge by the hour and others by the project. Keep this in mind when choosing between top SEO services in Perth or elsewhere.
Average Prices for an SEO agency Perth is home to can vary widely, but tend to be in the range of:
- Per hour: $100 – $300
- Per month: $750 – $2,000
- Per project: $3,000 – $15,000+
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AGS Ranking and Selection Methodology
What methodology does the AGS team use in reviewing, researching, selecting, and finalizing the firms and products that are ranked on the various AGS ranking lists?
Click here: “AGS Selection and Ranking Methodologies” for a detailed review of AGS’ selection methodologies.
Detailed Review –Best SEO Company Perth
Below, please find a review of each firm on our list of the best firms for search engine optimisation Perth has to offer. We have highlighted some of the factors that allowed each Perth SEO company to score so high in our selection ranking.
Click on any of the names below to go directly to the review section for that SEO agency in Perth.
- Bonfire Digital PTY LTD
- Bud Agency
- Digital Meal
- Distl
- Museproject
- MyOnlineGuy
- PWD
- Rank Perth SEO
- SEO Perth Experts
- White Chalk Road
Distl Review
Founded in 1995, Distl is one of the most experienced SEO consultants Perth is home to. The firm offers a wide range of holistic digital marketing solutions, including SEO, PPC, social media marketing, and more.
This top SEO consultant Perth has to offer begins client engagements with a comprehensive briefing and strategy session. This is followed by a brand and digital analysis, competitive analysis, keyword research, and more.
Key Factors That Enabled Distl to Rank as One of the Best Firms for Search Engine Optimisation Perth Offers
No Lock-in Contracts
When working with Distl, you won’t have to worry about getting locked into any long-term SEO contracts. The firm believes in earning loyalty and it has a client retention rate of over 90%.
As a leading SEO specialist Perth offers, the agency continually optimises to match updates to Google’s algorithms and to keep bringing in qualified organic traffic for its clients. With a team of over 20 local and industry experts, Distl has an experienced team that knows SEO inside and out.
Distl | Best SEO Perth
Holistic SEO Strategy
Expert SEO involves many different elements of search coming together, and Distl understands how to blend them perfectly to deliver the best results for clients.
When working with this Perth search engine optimisation firm, companies will benefit from the following coordinated SEO services:
- Google My Business (Local Maps)
- Onsite SEO, off-site SEO, and local SEO
- High-quality website-to-website link building
- Technical optimisation and conversion rate optimisation
- Content marketing and evergreen content
- If needed, website migration and penalty recovery
Rating Summary
You’ll be hard-pressed to find another firm for search engine marketing Perth is home to that has as much experience and understanding of Google as Distl. It has developed a proven strategy for ranking success that’s born out by its impressive client retention rate.
With a full range of holistic SEO and digital solutions and an experienced team, Distl scores a 5-star rating. This is one of the best SEO providers Perth has to offer.
Bonfire Digital PTY LTD Review
Bonfire Digital is an award-winning Australian marketing agency and top-rated firm for SEO marketing Perth is home to. The firm is laser-focused on ROI and puts it at the heart of all its client marketing projects.
The founders of this leading SEO agency Perth offers have over two decades of search marketing experience. This is a full-service firm that provides SEO, social media marketing, website development, and more.
Key Factors That Enabled Bonfire Digital to Rank as One of the Best SEO Companies in Perth
Sustainable Best SEO Practices
Some SEO services Perth has to offer might give you short-term fixes that aren’t going to sustain your rankings over time. Bonfire Digital puts in the work to build a strong search optimisation foundation that you can build on whenever new content is added.
The foundation work by this Perth SEO company is designed to help companies maintain their rankings over time and be able to weather any major Google algorithm changes without losing major traction.
Proven Approach
These top SEO consultants Perth is home to have developed a proven process to get clients stellar SEO results. The firm’s approach involves a combination of process, analysis, and digital tools and is designed to be ongoing.
The approach designed by Bonfire for SEO success includes:
- Process (7 step-process)
- Smarts (a range of experts pool their collective intelligence)
- Analysis (review of statistical SEO data, search term research, and more)
- Tools (ROI calculator, call tracking, performance forecast tool)
Rating Summary
Bonfire Digital has developed a winning SEO formula that has garnered it many accolades, such as being a Google Premier Partner. This leading SEO consultant Perth offers focuses on ROI and long-term, sustained success.
With a transparent strategy and cutting-edge digital tools, Bonfire Digital is one of the best SEO companies in Perth to consider. We’ve scored the firm with 5 stars.
Related: Best SEO Companies & SEO Consultancies in Sydney, Australia
Bud Agency Review
An award-winning firm, Bud Agency has one of the most inventive and delightful websites you’ll find. This is a top-rated SEO consultant Perth is home to that has a unique style and offers growth-focused digital marketing.
In addition to providing Perth search engine optimisation, Bud offers an array of holistic online marketing services, including Google Ads, social media marketing, and content marketing.
Key Factors That Enabled Bud Agency to Rank as a Top SEO Specialist Perth is Home To
Local In-House SEO Experts
When working with Bud, you won’t have to worry about your work being outsourced to someone that doesn’t know your local market. These SEO providers Perth offers handle all your work with a local in-house team.
When doing search engine optimisation for Perth and Australian firms, these SEO experts take an omnichannel approach, combining several elements to provide a potent foundation for success.
SEO elements that are part of the mix include:
- Keyword research
- SEO content optimisation
- On-page SEO
- Audience segmentation
- Local SEO
- Inbound marketing best practices
- Content marketing
- Link building
- User experience and Data-led conversion rate optimisation
Bud Agency | Top SEO Perth Company Rankings
SEO “Extras”
When it comes to speaking to Google’s ranking algorithm, certain extra things can be done to give a company’s online presence an additional advantage over the competition. Not all firms offering search engine marketing Perth has will have the expertise to offer these extras.
Bud’s team is well versed in them and offers several “above and beyond” SEO services that one might call the best SEO Perth has to offer.
The additional strategies that give companies an online SEO advantage include:
- Schema & Structured Data
- Google Penalty Recovery
- Ecommerce SEO
- Evergreen SEO Strategy
Rating Summary
Bud is one of the SEO providers Perth is home to that definitely knows how to grab attention. Its fluid mix of SEO services and other online marketing solutions are all focused on driving business growth for its clients.
With a memorable style and a team of seasoned SEO experts, Bud Agency solidifies a 5-star rating. This is one of the best SEO services in Perth to consider using for your digital marketing needs.
Digital Meal Review
Focused on delivering value and driving results, Digital Meal is one of the top SEO companies in Perth. The agency looks at value from two points of view, one is finding and highlighting the value a company brings its customers and the other is offering value through a tailored digital strategy.
In addition to being a leading firm for search engine optimisation Perth is home to, Digital Meal offers several other online marketing services, including web design, branding, eCommerce, social media, and more.
Key Factors That Enabled Digital Meal to Rank as a Top Agency for SEO Marketing Perth Has to Offer
SEO Copywriting
A big part of the search engine optimisation process is having website content that’s written both for readability and for SEO. There’s a fine line between hitting the mark with SEO and going too far with keyword stuffing.
Digital Meal offers expert SEO copywriting services that will balance user engagement with the perfect concentration of relevant keywords and companion keywords. As a top SEO company Perth offers, the firm also writes with conversions in mind.
If you’re looking for cheap SEO Perth has, then you may be pleased to see that Digital Meal includes pricing on its page for this service. It charges $100 for standard SEO optmised web page copy, up to 500 words.
Google Penalty Recovery
At times companies may have their websites penalized by Google for what Google sees as a violation of its SEO policies. This can happen for things like links to pages that Google considers “bad” (like link farms) or for sites with pages that have duplicate content.
As one of the top SEO services Perth offers, Digital Meal can review websites that have been penalized by Google and have taken a hit in search rankings as a result. They’ll then put together a strategy to help the company overcome the issue and recover its rankings.
Rating Summary
Digital Meal is customer-focused when it comes to putting together expert SEO campaigns for its clients, delivering targeted results that attract relevant traffic. This SEO agency Perth is home to can handle all the heavy lifting for an affordable rate, including web design and writing SEO-optimised copy.
With a full array of digital marketing solutions and a track record of creating value for clients, Digital Meal earns a 5-star rating. This is one of the best SEO companies in Perth to consider.
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Museproject Review
Museproject is a leading SEO consultant Perth is home to that is always striving to achieve more for its clients. The firm believes in being honest, proactive, and taking the time to fully understand its clients’ offerings and audience.
An introduction to this Perth SEO company is as simple as requesting a free SEO audit to find out what it sees as areas of opportunity to help grow your business visibility to generate leads and conversions.
Key Factors That Enabled Museproject to Rank as a Top SEO Company Perth is Home To
Goal-Oriented SEO
It’s important to work with a firm for search engine optimisation Perth offers that puts together campaigns with specific goals in mind. MuseProject pursues three key goals with each SEO project.
These goals are:
- Increase organic website traffic
- Generate conversions & leads
- Achieve 1st page Google rankings
With a clear strategy from the start, companies know that this SEO specialist Perth is home to will be working to achieve the results that bring ongoing ROI and fast payback.
Museproject | Best SEO Perth
Strategic 5-Step Approach
Museproject’s team is experienced and has honed a 5-step SEO approach that is proven to provide a positive ROI for 95% of its clients. By sticking to a proven process and thoughtful strategy, this is one of the SEO consultants Perth offers that get clients consistent results.
Clients are kept informed throughout the process and get monthly progress reports on their campaigns. The successful 5-step approach for Perth search engine optmisation implemented by this team includes:
- Step 1: SEO Strategy Workshop & KPI’s
- Step 2: SEO Audit & Strategy
- Step 3: Conversion Tracking Audit
- Step 4: Ongoing SEO Work
- Step 5: Monthly SEO Progress Report
Rating Summary
Museproject is a welcome SEO partner for companies looking for a measured strategy that follows a proven process to achieve visibility, traffic, and leads. As one of the best SEO company Perth is home to, this agency never stops working to be better.
With an experienced team and expertise in results-driven SEO, Museproject is one of the top firms for search engine marketing Perth has to offer. We’ve awarded the firm 5 stars.
MyOnlineGuy Review
With an emphasis on “Over-communication,” MyOnlineGuy is a top-rated SEO Expert Perth is home to that focuses on the metrics that make clients money. This team also believes in transparency and explaining the digital marketing process and how it’s impacting a company’s business.
As a full-service SEO agency Perth offers, the firm provides other important digital marketing services beyond SEO, including copywriting, web design, social media marketing and management, and blog writing.
Key Factors That Enabled MyOnlineGuy to Rank as a Top SEO Expert Perth is Home To
Conversion-Centric Approach
When working with an SEO expert Perth has to offer, companies can sometimes get frustrated, because the metrics the firm is providing aren’t reflecting bottom-line needs (like leads and sales conversions).
You won’t have to worry about that when working with MyOnlineGuy because the firm is conversion-centric, and its team understands that companies are looking for a return on SEO investment through revenue.
Everything is centered around driving relevant traffic that’s going to convert to sales dollars.
Comprehensive SEO Strategy
As a leading SEO expert Perth is home to MyOnlineGuy has honed a comprehensive SEO process that ensures the best success for a search optimisation campaign. The firm uses a whole business approach in its results-driven strategy.
The process that clients will be guided through includes:
- Technical auditing
- Content strategy
- Keyword research
- SEO strategies
- Ongoing link building management
- Link building through PR campaigns
- Content marketing and management
- General advice and ongoing management
- Adding to your team
If you like knowing what’s happening with your SEO strategy, then MyOnlineGuy will be an excellent option. This SEO expert Perth offers makes a point of explaining everything to clients in a way that connects digital strategy to the bottom line.
With a proactive approach and a full range of holistic digital marketing services, MyOnlineGuy scores a 5-star rating. This is one of the best SEO companies in Perth to consider.
PWD Review
PWD has over 13 years of experience providing expert web design and SEO. The diverse team at this top SEO company Perth is home to has a wide range of talents that combine to create a holistic digital marketing strategy for clients.
This full-service SEO agency Perth offers has a “zero sales pressure” policy and does not lock businesses into SEO contracts. The team at PWD believes its results will stand for themselves. It’s even had clients that had to cut back some of their ad campaigns temporarily because their team couldn’t keep up with all the new leads coming in.
Key Factors That Enabled PWD to Rank as One of the Best SEO Companies in Perth
Local SEO Experts
One of the SEO specialty areas offered by PWD is local SEO. This is search optimisation that’s targeted for local searches, such as “computer repair near me.”
As one of the top local SEO services in Perth, the firm implements multiple tactics to help companies achieve a prime position in Google’s “Map Pack” for local searches. These include using things like rich snippets, schema markup, and mobile optmisation.
Off-Site SEO
One of the issues if you go with cheap SEO Perth has over quality is that you can end up with a Google penalty because of off-site SEO. This involves generating backlinks to your website, and they need to be quality links that have relevant content.
PWD is one of the SEO providers Perth offers that understand how to do off-site SEO properly and generate the types of backlinks that Google will look upon favorably. The firm implements strategies such as guest blogging, social media campaigns, and more to build a strong off-site SEO framework that compliments on-site efforts.
Rating Summary
PWD has six offices throughout Australia and offers a wide range of complementary digital marketing services. From increasing sales through things like bot marketing to improving company branding, this is one of the firms for SEO marketing Perth has to offer with the most service options.
With a dedicated team and an emphasis on SEO and digital marketing education, PWD solidifies a 5-star rating. This is one of the best SEO services Perth is home to.
Rank Perth SEO Review
Founded in 2017, Rank Perth SEO is a smaller boutique SEO company Perth is home to that has a specialty in local SEO. The firm uses premium tools to get the best results for its clients.
When comparing SEO companies in Perth, you’ll find that this agency has a very comprehensive service structure. Companies can choose just the services they need (such as mobile site optimisation or Google Map Pack ranking) and build on services as they need them.
Key Factors That Enabled Rank Perth SEO to Rank as a Top SEO Agency Perth Has to Offer
Technical & On-Page SEO Cleanup
Often, a company’s website can be putting up SEO barriers. Several technical components happen behind the scenes that impact web page search rankings. One of the services that Rank Perth SEO offers is a cleanup of those types of issues.
As a leading Perth SEO company, the firm uses state-of-the-art industry tools like Ahrefs to scan client websites for technical SEO problems. Two scans are run for more than 100 predefined SEO issues.
Additionally, the team at Rank Perth SEO improves site conversions through on-page SEO cleanup to fix things that may be getting in the way of sales growth.
Detailed Keyword Research
Before you can begin any type of SEO, you need to know what keywords your site should be optimised to rank for on Google. This leading SEO agency Perth is home to can conduct extensive research to find the perfect keywords for your target audiences, as well as those that will offer ranking opportunities.
Rank Perth SEO has a comprehensive strategy to find the keywords your customer would be searching for. This strategy includes:
- Keyword research
- Identification of target audience
- Understanding your demographic
- SEO list building with expert tools
- Keyword funneling
- Keyword mapping
- Keyword tracking
Rank Perth SEO | Best SEO Services Perth
Rating Summary
Rank Perth SEO is a full-service search engine optimisation agency offering a full range of connected digital services. These include page speed and conversion optimisation as well as thorough analysis to choose the perfect keywords to drive sales.
With a comprehensive process and a specialty in local SEO rankings, Rank Perth SEO solidifies a 5-star rating. This is one of the top SEO consultants Perth offers.
SEO Perth Experts Review
SEO Perth Experts was founded in 1998, making it one of the longest-standing SEO services Perth is home to. Some of the unique value propositions the agency offers are that it has no keyword limits, no contracts, and no setup fees.
As one of the top SEO consultants Perth offers, the firm focuses on four key goals when putting together client SEO campaigns. These include improving search rankings, increasing traffic, converting traffic to sales, and growing a brand.
Key Factors That Enabled SEO Perth Experts to Rank as One of the Best SEO Companies in Perth
Completely Focused on SEO
One of the benefits of working with SEO Perth Experts is that the firm’s main focus is search engine optimisation, unlike other firms that may spread their focus over multiple digital marketing areas.
This allows the company to laser-focus on results-driven SEO to achieve results for clients that positively impact their bottom line.
This SEO specialist Perth is home to offers a wide range of holistic SEO services, including:
- SEO audit
- Link building
- Social media strategy
- Content optimisation
- Copywriting services
- eCommerce SEO
- Local SEO
- Reputation management
Conversion Optimisation
One of the most important pieces of any online marketing is conversion. Whether you are driving people to sign up for a newsletter, contact you, or buy something on an eCommerce site, SEO has to be set up correctly to drive those actions.
When working with this top SEO consultant Perth is home to, you’ll find that one of its services is conversion optimisation. This team of experts understands that if you drive traffic to your site, the pages people land on should be designed to drive the desired conversion.
The team works with companies to ensure their web pages are fully optimised to capture as many SEO leads as possible.
Rating Summary
If you’re looking for a firm that is fully focused on SEO over anything else, then SEO Perth Experts will be a top option. This experienced team of digital marketers follows a goal-oriented strategy to help clients grow their businesses and improve visibility.
SEO Perth Experts works with all sized companies to help them achieve bottom-line results. This is one of the best SEO companies in Perth to consider, and we’ve scored the firm with 5 stars.
White Chalk Road Review
White Chalk Road was founded in 1999, just a year after Google. This leading firm for search engine optimisation Perth is home to has the honor of being a Google Premier Partner.
The company offers an array of results-oriented online marketing solutions, including SEO, Google Ads, social ads, email automation, and more. This top-rated Perth SEO company provides end-to-end solutions designed to help companies reach their lead and sales generation goals.
Key Factors That Enabled White Chalk Road to Rank as a Best SEO Company Perth is Home To
Affordable Local SEO
White Chalk Road provides an affordable search engine optimisation option for small businesses with its local SEO services. Local SEO focuses on local area searches to drive immediate traffic and leads.
As one of the more experienced firms offering Perth search engine optimisation, White Chalk Road understand all the details that go into building a strong online presence for local searches, including:
- Google My Business Knowledge Panel
- How to rank in Google’s Local Pack
- Ranking factors like local citations and directories
White Chalk Road | Top SEO Company Perth
SEO Copywriting
As one of the top agencies for search engine marketing Perth is home to, White Chalk Road helps companies with the content needed to launch an SEO strategy.
SEO copywriting is a unique talent because it involves being able to write engaging content, incorporation of just the right number of keywords, and formatting that content to be easy to read.
The firm’s search copywriting services include:
- Keyword research
- Audience research
- Easy-to-read content
- Formatting for search engines
- Promoting content/backlinks
Rating Summary
White Chalk Road is one of the most experienced SEO companies in Perth and one that’s had time to hone a proven solution for getting successful results. The company offers a full range of services that are tailored to each firm’s needs.
With expertise in local SEO and a track record of success, White Chalk Road is one of the top SEO services Perth has to offer. We’ve scored the firm with 5 stars.
Read More: Best SEO Companies & SEO Consultancies in Brisbane, Australia
Conclusion – Top 10 Best SEO Company Perth
Optimising web pages for search engines is a science. SEO companies in Perth do much more than just add keywords to a page. Ranking well on Google involves knowing what keywords to use, ensuring content is engaging and structured correctly, backlinks, and more.
While technically, SEO is something that you don’t need to know code to do, it can be just as complicated trying to keep up with ranking algorithm changes.
Companies that want to drive traffic and leads to their website and convert them into sales, will find the help of one of the great SEO services Perth offers to be crucial.
These top firms know the ropes and understand how rankings work. They’ll also be honest with you about the time it takes to build up good organic search rankings and help you achieve your bottom-line goals for digital marketing campaigns.
Best SEO Perth Company Options FAQ
Is SEO still relevant in 2021, 2022, or Beyond?
SEO is still very much relevant. Any company offering SEO marketing Perth is home to will tell you that optimising for online searches is even more in demand now, as the internet has become even more crowded.
SEO provides a way for companies to be found organically in online search results. Organic results can’t be purchased from Google, you have to earn them by having interesting and relevant content that’s optimised for the search ranking algorithms.
Search engine optimisation is a key part of any marketing strategy if a company wants to succeed in today’s digital world.
How much does SEO cost in Australia?
One of the common questions companies looking for SEO companies in Perth ask is about pricing. Pricing can vary according to several factors. These include:
• Quality of the SEO services you receive
• How many keywords you want to be optimised for
• How many web pages you want to have ranked on Google
• The extent of other work you need, such as landing page optimisation
Average Prices for an SEO agency in Australia can vary widely but tend to be in the range of:
• Per hour: $100 - $300
• Per month: $750 - $2,000
• Per project: $3,000 - $15,000+
Can you pay Google for SEO?
No, you cannot pay Google for an organic search listing or special search optimisation for your site.
Google charges for paid ads only, but organic listings are supposed to be trusted as having earned a spot due to having relevant content to a specific keyword search.
Is SEO better than AdWords (Google Ads)?
Both search engine optmisation (SEO) and Google Ads have their place in digital marketing. One isn’t necessarily better than the other, they’re both just different forms of online marketing.
SEO is the method of earning a non-paid listing in a search engine result because you’ve optimised that page for a specific subject, keyword, or key phrase. These have more staying power but it can take several months to earn a good ranking position.
Google Ads (formerly known as AdWords) is a paid position in the Google search results. Companies create ads and bid on keywords that their ads will be shown for. They have to pay Google for each click on the ads but can get their ad shown right away.
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